The WWE has branched into the Name, Image and Likeness (NIL) business by selecting 15 college athletes as part of their inaugural program.
Called the Next in Line program, it features select athletes in track and field, amateur wrestling, football and basketball.
The athletes will be able to access the WWE Performance Center in Orlando, FL and utilize the resources that the company has to offer, such as brand building and media training.
Here’s more on the story courtesy of variety.com
