Snoop Dogg is tapping into his country side with a new line of cowboy-inspired apparel. In partnership with the Nashville, Tennessee-based apparel company Stevenson Ranch, the limited edition capsule collection blends cowboy and hip-hop styles with crewneck sweaters, T-shirts, trucker hats, and lighters.
“We’re mixing two demographics,” said Ben Foley, founder of Stevenson Ranch. “We pretty much got the entire middle America and he’s got the coast and Snoop is one of the biggest icons of the last 100 years. I don’t think there’s a soul in the country, maybe the world, that doesn’t know who he is, so this is really for everybody.”
For more, check out this article from American Song Writer.
Photo courtesy of Stephen J. Cohen/Getty Images.
